AliExpress Brand Day 2025 and Promo Codes
AliExpress Brand Day 2025
Global sale: Sep 23–28, 2025 — Up to 60% OFF. Browse country-specific coupons, start times, and shop smart with verified promo codes.
Key benefit
Up to 60% OFF
Global promo codes — valid Sep 23 00:00 to Sep 28 23:59 PST (select items)
Global Details
Main landing sale period: 2025-09-23 00:00:00 — 2025-09-28 23:59:59 PST. UK local start: 2025-09-22 23:00. Some global codes are not available in specific markets — check the country list below before applying.
$4 OFF $35
$10 OFF $89
$16 OFF $139
$40 OFF $329
Excluded countries for global codes (check below for regional codes): DE, BD, SRB, RU, BH, UA, FR, SA, QA, BR, MA, SG, DZ, UK, BY, MD, ME, KG, GE, OM, US, AE, UZ, KR, MX, IT, AM, KW, ES, KZ, AR, RE, TH, AU, TJ, NG, AZ, TM, PK, PL, TR, NL, LK, IL, CA.
Country-specific offers
🇧🇷 Brazil — Brand Day
Sale: Sep 23 00:00 — Sep 28 23:59 (BRT). Up to 60% off + exclusive coupons.
🇫🇷 France — Les Jours Marquants
Sale: Sep 23 — Sep 28 (Paris). Sunday special & weekly “Casse-Tirelire” event.
🇪🇸 Spain — Brand Day
Sale: Sep 23 — Sep 28. Some exclusions apply (mobile phones, virtual products, select "Big Save" items).
🇰🇷 Korea — 9ì›” 알급ë‚
Sale: Sep 23 — Sep 28 (KST). App recommended. Bank card discounts available.
🇩🇪 Germany — Brand Day
Sale: Sep 23 — Sep 28 (CEST). Free shipping highlights.
🇵🇱 Poland — Category Sale
Sale: Sep 23 — Sep 28 (CET). Codes: PLAF004, PPLAF010, PLAF016, PLAF040.
🇺🇦 Ukraine — Category Sale
Sale: Sep 23 — Sep 28 (CET). Codes: UAAF004, UAAF010, UAAF016, UAAF040.
🇯🇵 Japan — ブランドディー
Sale: Sep 23 16:00 — Sep 29 15:59. Local brand highlights and fast local shipping options.
🇸🇦🇦🇪🇰🇼🇴🇲🇧ðŸ‡ðŸ‡¶ðŸ‡¦ MENA — Big Save
Sale: Sep 23 — Sep 28 (AST). Codes valid on selected items, excludes Super Deal / BigSave.
🇲🇽 Mexico — Brand Day
Sale: Sep 23 — Sep 28 (CT). Star discount and DIDI Pay benefits. Limited quantity coupons.
🇮🇹 Italy
Sale: Sep 23 — Sep 28. Codes: ITBS04, ITBS10, ITBS16, ITBS40.
🇬🇧 United Kingdom
Sale: Sep 22 23:00 — Sep 28 22:59 (BST). Standard & Payday codes, plus new-user codes valid until Oct 10.
How to apply coupon codes (quick guide)
- Add eligible items to your cart and proceed to checkout.
- Find the Promo Code box in the payment/checkout page.
- Paste the coupon code (verify minimum spend & country eligibility).
- Click Apply and confirm the discounted total before payment.
Tip: If a code fails, check the country restrictions, minimum spend, or whether the item is excluded (phones, virtual products, Big Save items).
FAQ
Can I stack multiple coupons?
Usually AliExpress allows one global or regional coupon per order. Store coupons or special platform coupons may sometimes be combined — read the coupon terms.
Why isn't my coupon working?
Check expiry, minimum order, country eligibility, and excluded categories. Try a different code or use the app version if the web fails.
Are coupons valid on all products?
No. Many coupons are valid only on selected items or categories. Big Save or Super Deal items may be excluded.
